20% of net revenue, on the titles you cover.
An approved creator earns 20% of what the store pays us on the sales their link brings in. One rate for everybody — it does not change with the size of your channel or with which game it is.
Approval is per title rather than a blanket arrangement. You are approved for the games that suit your channel, and we ask you about a new one rather than assuming — which also means you can ask us.
Applications are open. We read every one.
What 20% actually means
- The share
- 20% of the proceeds the store actually pays us — the sale price less the store's commission and less any tax the store remits on our behalf.
- Not net of our costs
- Only the store's cut comes off. We do not deduct development, marketing or anything else before working out your share — that clause is what makes most revenue shares impossible to check.
- Paid monthly
- Once your balance passes $50 USD. Below that it rolls into the next month rather than disappearing, and we cover the transfer fee.
- For as long as it lasts
- You earn on whatever the store keeps attributing to your link. Either of us can end the partnership at any time, and anything already earned is still owed.
That is the deal in plain terms. The agreement itself — the document an approved partner signs, dated and versioned — is here in full. It is about nine hundred words and says the same things at greater length.
The part most programs leave out
You get a link for each title, one per storefront, tagged to you. Your audience taps it and installs normally — nothing to type, no account to make.
- Apple App Store24 hours
- The install has to happen within 24 hours of the tap. Tapping a different creator's link more recently hands them the credit.
- Google PlayNo deadline
- The tag rides along with the install, however long someone takes to get round to it.
So the only real trap is on Apple, and it starts at the tap rather than at the video: "tap this when you're ready to install" earns, "here's a link, grab it sometime" often does not. The link never expires — only that gap does. Apple's rule, not ours, and better said out loud than discovered after a good video pays badly.
What you can be approved for
These are the titles the program covers, all at the same rate. You are approved for the ones that suit your channel rather than all of them at once — tell us on the form which you have in mind, and ask us later about any of the others. The studio also builds client and internal software; those are not in the program, because their revenue is not ours to share.
The Endless Murder
In developmentFly the dying frontier. Gather what is left. Lead the flock.
Store release in preparation
Mobile Journal
In developmentA journal that stays on your phone, and reads like a book.
In build
Mayday
In designRound-based horde survival, drafted upgrades, four players.
Early production
Tarot
ConceptA reading app that respects the deck and the reader.
Design in progress
Most of these are not on a store yet. A partnership can start before a title ships — that is usually the point — but nothing earns until there is something to buy, and we would rather say so here than let you find out by checking an empty balance.
20% of net revenue
On every sale the store attributes to your link, for as long as it attributes it. Paid monthly, once the balance passes $50 USD. Under that it rolls forward — it is never lost.
Your own link, for each title you cover
A campaign link per storefront, tagged to you, for every title you are approved for. Nothing to install, no code for anyone to type, and no account for your audience to make.
A press kit that is actually ready
Key art, logos, screenshots and clips, with the disclosure wording we ask you to use already written. No waiting on an email for a transparent PNG.
A direct line
Partner mail skips the general queue. One person reads it, and that person can answer questions about the build.
Disclose the partnership
Say it plainly in the video or the stream, not only in a description nobody scrolls to. This is a legal requirement in most places and a decency requirement everywhere.
Cover it because you want to
There is no minimum post count, no quota, and no penalty for going quiet. A partnership that has to be enforced is not worth either side's time.
Be findable
A public channel with real work on it. Reach is part of what we look at, and so is what you actually make — the two are weighed together rather than one standing in for the other.
Two rules, and they are strict
Most partners never do this — a link and a launch-day video is the whole arrangement. If you are one of the people we send a copy to before release, two conditions come with it, and they are stated here rather than in a document you would have to go looking for.
Nothing goes out before the release date
Not a screenshot, not a clip, not a stream. Posting early ends the partnership and forfeits any unpaid balance. This is the one rule with no flexibility in it, because a broken embargo cannot be taken back.
One video within three days of release
Published and public, on your own channel. If plans change, tell us before the date rather than after — a rescheduled video is fine, silence is what ends it.
Neither applies to a title you do not have an early copy of. Hold a build for one game and you owe nothing on any other.
Tell us what you make.
We read every application. Reach matters, but it is not the only thing we weigh — a smaller channel doing something specific often makes a better partner than a large one covering everything.
The form takes a couple of minutes: your channels, which title interests you, and what you would actually make. You will get one email to confirm the address, and then a decision either way.
or write to business@araneidinteractive.com